Esconder

//

Guia 2021

Cadastre-se
anuncie
MENU

Cotação de Ingredientes

Guia de Fornecedores

CADASTRE SUA EMPRESA - CLIQUE AQUI


Arla brings organic baby brand to UK market, steps up digital offerings

Arla is bringing its follow-on formula to UK parents with a new range of baby products. The dairy co-operative is aiming to build on the success seen in Denmark and China by extending the Arla Baby&Me Organic brand which will include porridge and pouches, with the launch also seeing Arla step up its digital ambitions with the UK’s first direct to consumer offering.

Baby&Me Organic brings Arla Foods’ heritage in dairy products to the formula category in the UK for the first time. The farmer-owned co-operative which is the biggest producer of organic milk in the world has been producing follow-on formula for over 30 years, with its milk production history spanning over 130 years.

Supported by a full marketing launch that seeks to build an emotional connection with parents, the UK launch will see a market first for Arla as Baby&Me products are sold via online platforms through a direct to consumer (DtC) model. As Arla looks to increase its presence across digital channels, Baby&Me will be available from the Arla Foods UK website and Amazon Marketplace. The new channel approach will allow Arla to engage directly with consumers, provide a convenient shopping solution and maximize sales through e-commerce.

Steve Millard, Head of E-commerce and Digital at Arla Foods UK, explains: “E-commerce is one of the fastest growing sales platforms in Arla’s global business so we aim to build a platform for DTC that can be scaled across markets and other categories. This will allow us to leverage the growth opportunities within e-commerce and take advantage of the opportunities that the online marketplace present to ultimately grow the brand and provide Arla with another channel for driving both sales and a direct connection with the consumer.”

According to Arla, this digital-first approach enables the company to offer consumers a convenient solution for formula milk and baby foods within the Baby&Me Organic range. It also means they can simply order at home and have the products delivered directly using a third-party selling model. Baby&Me infant formula will be available to purchase with home delivery from Arla’s UK website or Amazon Marketplace.

“We have big ambitions for our e-commerce model globally at Arla and see the launch of the UK direct to consumer platform as another step to increasing our digital offering,” concludes Millard.




Notícias relacionadas



Envie uma notícia



Telefones:

Comercial:

11 99834-5079

Newsletter:

© EDITORA INSUMOS LTDA.

001