Bayn Europe AB has announced the development of SugarReduced, a cloud-based platform to catalyze food producer's R&D and accelerate market entry of sugar reduction. An initial prototype has been developed and launch plan is scheduled in 2020.

The platform consists functions of data, lab simulation software and e-commerce on a cloud platform, it was designed to connect product developers, marketers, purchasers and all stakeholders within the food and beverage industry. It will provide a one-stop shop for sugar reduction with evidence data and simulation program to shorten the R&D and market launch process. The platform will also serve as an information hub for the public, for discussions centered on “from evidence to action” sugar reduction projects.

The common goal is to deal with the global health issues caused by excessive sugar consumption.

“In addition to our sales of ingredient Navia and sugar replacer solution EUREBA, Bayn develops this cloud platform to broaden our offering and strengthen our competitive advantages, increase the number of sales channels and boost revenue generation. We are engaged in discussions with several leading IT companies both in Europe and China, to evaluate this business idea, and we have submitted an application to an EU commission call for innovation fund for this project development,” comments Lucy Dahlgren, founder and CEO of Bayn Europe AB.