Campbell Soup Company has announced that it is joining the Plant Based Foods Association, the nation’s only trade group representing the fast-growing plant-based foods sector. Launched in March 2016, the Plant Based Foods Association (PBFA) advocates on behalf of its members and works to expand markets in the retail and foodservice sectors. Campbell is the first major food company to join the PBFA.

Recognizing changing consumer preferences around health and well-being, Campbell has increased the number of vegetables and whole grains in its portfolio and has accelerated innovation efforts to bring more packaged fresh and refrigerated products to the retail perimeter with brands such as Bolthouse Farms, 1915 Organic and Garden Fresh Gourmet.

Recently, Campbell launched a new line of plant-based milks under its Bolthouse Farms brand. Made from pea protein, Bolthouse Farms Plant Protein Milk is refrigerated and contains 10 grams of pea protein per 8 oz. serving and offers consumers a nutritious alternative milk that is free of common allergens such as dairy, nuts and gluten.

“We are committed to providing our consumers with food choices that meet their nutrition, well-being and lifestyle needs,” says Ed Carolan, President, Campbell Fresh. “Working together with the Plant Based Foods Association, we can advance our shared goal of bringing more plant-based foods to consumers.”

According to data from Nielsen, the plant-based foods sector has grown more than 8 percent in the past year. According to Nielsen data, the plant-based milk category is up 3 percent since last year, outpacing sales of cow’s milk over the same period.

“We are thrilled to have Campbell join our membership,” says Michele Simon, executive director of The Plant Based Foods Association. “With their leadership, the plant-based foods sector is certain to grow even faster. We look forward to a long and productive partnership.”