Symrise has finalized the company’s new global positioning for the dairy market to better define how the company provides unique benefits to the dairy category.
Carol McBride, Category Director for Symrise’s Sweet Business Unit North America, said: “For our customers, this positioning pinpoints the reasons why Symrise is a must-call flavor provider for anyone in the dairy industry looking to improve product development time and get to market faster. We have the expertise, knowledge and sense of urgency to make things happen swiftly and worry-free.”
Symrise analyzed the challenges of the worldwide, fast-moving, dynamic and exciting dairy market. The following core areas were identified: the latest organoleptic experiences (flavors, textures, aromas and appearance); new product qualities (sustainability, purity, honesty, locale, naturalness); and new matrices (such as the varieties of yogurt: Greek, Kefir, strained, etc.).
The analysis has led to Symrise’s promise to deliver standout dairy experiences based on the creativity and artistry of the company’s dedicated dairy teams. Their collective efforts cover every aspect of the dairy experience, considering factors that go beyond flavor, flavor delivery, texture, visual appeal, aroma and aftertaste. The company claims that “only Symrise dairy can bring together the best of science, the best of nature and a unique collaborative design approach.”
It’s the combination of Symrise capabilities and product portfolios that enable the company to fulfill its promise of delivering products with “standout” attributes. These capabilities are built on Symrise’s proven, long-term leadership in technology and analytics, exemplified by pioneering leadership in sweetness balance and mouthfeel and mastery in flavor release and simulation tools. Symrise has patented delivery systems, notably for their Taste Modulation expertise.
Extensive application capabilities include the experience and knowledge of professionals at a dedicated Global Dairy Center in Paris as well as in regional centers in Singapore and New Jersey. A strong patent portfolio in sustainability and a focus on natural solutions further demonstrate our commitment to creating market-leading dairy flavors.
In addition, Symrise has innovated a variety of consumer-driven platforms to support customers such as Pleasure Indulgence, Sweetness Balance, Mouthfeel Delivery, Fruit Perception and Active Nutrition platforms.
Symrise also provides customers with a total value chain perspective that starts with proprietary raw materials and features a focus on solutions for supply risk reduction, such as backward integration, sustainability and natural chemistry. And through our collaborative design approach, Symrise can apply its company-wide expertise and knowledge to dairy-specific market challenges.
For customers who turn to Symrise for innovative solutions to complex dairy challenges, there is the confidence in our ability to deliver standout dairy experiences for consumers to enjoy. This assurance is based on Symrise’s Fit for Purpose – practical, real-time solutions that include process, application, regulatory, cost-in-use analysis, sensory and quality assurance. Symrise is committed to a relentless focus on delivering the most advanced, consumer-relevant solutions, custom created to address specific challenges resulting in Symrise dairy capabilities that are “just right for you.”
